PLUMP HAIR FOR UP TO 78% MORE VOLUME
 
Meet Absolute Volume, our bar-raising routine for building major volume.
 
This amplifying shampoo gently cleanses while building volume and grip for visibly fuller hair.
 
For fine hair or flat hair  
Ideal foundation for volumous styles
Provides texture, lift and grip for style support
Up to 78% more volume
Plumped hair for increased feeling of fullness